Just like the use of social media rises, out attention spans tend to shrink. As we all know video content has become more and more important these days than ever. While a well-written content will always be a key to all your marketing strategy but do ask yourself- what can a properly planned and executed video marketing can do for your business?
Below are a few benefits of video marketing and how can it help you to brand out your business:
This type of marketing it creates emotion.
Remember, a blog is not always considered to be one of the fastest ways to create big impressions. Utilizing videos and posting them on various platforms can really draw an emotional response from your users, this way you can keep their attention in order to track their activities online. There are about a 97% of conversions that take place when your potential customer enjoys or liken a video advertisement.
It gets the required information across very quickly.
So, even if your product or service is not very complicated, always consider of using video marketing in order to generate traffic, interest and try to communicate the basics. Here, your customers want to watch a video about your services or products rather than reading about it somewhere.
It definitely increases your conversion rates.
As we all know, that businesses are all about buying and selling. Therefore, you might be interested to learn that nearly 72% of companies that use video tend to believe that it has enhanced their rate of conversions. In addition to it, when your customers like your content posted via video, they are more likely to share the ideas with their family and friends.
It also adds an essential element of trust.
Remember, shady services and related products are still available on the internet. So, when you produce a thoughtful or an engaging video about your services that attract your target audience, then it builds a sense of trust with your customers. Around 44% of your customers agree that they opt for purchasing the products after watching the videos.